A MOMENT WITH: Julie – Miss Bella Bridal

Bridal Fashion

Jermaine Clark Melbourne celebrant multi-denominational caring experienced

What made you decide to get into bridal fashion?

In December 2019, I made the decision ( some say a mid life crisis) to take over the existing Miss Bella Bridal store that has been in business for more than 10 years.

Tell us a bit about yourself, what do you like to do in your spare time?                             

I founded a charity 15 years ago in honour of my two daughters, who both passed away from a rare genetic muscle-wasting condition called Spinal Muscular Atrophy.

What is your favourite part about your work?

The most amazing part of my business is helping the bride on her journey to find the perfect dress for the best day of her life. It’s beautiful to watch it all unfold!

What do you do to prepare for your day ahead?

My time management and scheduling is impeccable. With running two businesses, I need to always be focused on achieving my daily and weekly goals.  

Are there any weddings you have been a part of that have been particularly special to you? Can you tell us about it?

It’s great to be part of every brides experience when they come into the shop. I have a high focus on customer service and I always ensure they walk out of the shop happy.

What are you excited about for your business this year, and for the future?

I’m excited about the networking opportunities with other businesses in the wedding industry. I have great visions of growing my brand in the near future, and to become to go-to bridal gown shop for the everyday bride.

How do ensure a bride looks and feels her best in her wedding gown?

It starts with the overall experience they have in store, where they’re made to feel comfortable in trying on all the dresses they want. Once the dress is ordered, we keep the bride-to-be up to date with information about their wedding gown to make the process completely free of stress.

What is your advice to a bride for choosing the right dress?

Use your imagination and be open to suggestions. What may look drab on the rack could look amazing on! Trust us to help make a few suggestions to ensure you have chosen the best dress for you.

What are you most excited about for the expo this year?

Meeting all the brides-to-be and telling them about our in-store experience! 

What do you love about the Melbourne Wedding & Bride Bridal Expo?

Foremostly, that it’s accessible for every bride and hosts a wide variety of wedding industry professionals, as well as loads of free products. It’s the must-see expo of the year!